As connected devices reshape the way we live, ensuring those devices can talk to one another can be a problem. This white paper studies the importance of designing a strategy for the development of a successfully integrated signage network. Learn More
We live in the future. Advancements in computing and visual technology over the past decade have been exponential. Consumers have an insatiable appetite for the newest products that will simultaneously entertain, inform and improve their quality of life. This, coupled with the development of cloud based storage and the integration of the internet of things, has driven innovation. The signage industry is inextricably linked to this digital expansion, evolving in step with these innovations. From static signage, to dynamic data driven applications, to fully interactive displays; an application developer must be able to seamlessly create content that can meet the needs of a wide range of clients and audiences. To that end, here are some approaches a signage content developer can take to stay ahead of the curve.
Speak multiple languages
From one project to the next you will need to develop applications that offer various features. While many of the leading signage design software providers and management systems are efficient in the styling and creation of static signage, they are frequently behind the curve when it comes to interactivity. Because of this, you may be forced to work with multiple software developers. Many of whom use different programming languages requiring you to be flexible for the purposes of customization beyond the limitations of the design software.
Understand Hardware & Network Limitations
Dynamic and interactive applications can be resource hogs. Frequently, your client’s hardware budget will restrain the performance of the player that your application will be running on. Because of this, some of your desired functionality may be beyond the capabilities of the hardware. When planning with your client, be sure they understand the minimum required network and hardware requirements needed to make their vision a reality.
Maintain Design Principles
While the inclination is to make your application dance with all the bells and whistles currently available to a user experience developer, it’s easy to go overboard and produce a cluttered mess. To avoid this, maintain a hierarchy of content through visual unity. You want to ensure your signage is unique, stylish and modern while maintaining balance and functionality. Also, keep your design plan in line with your client’s brand. Learn their guidelines and research how they approach styling to ensure your application does not interfere with their standards. Additionally, if your application is interactive, you want it to be intuitive. Meaning, there should be no question of how the user will navigate the experience.
Have Fun and Be Creative
Developing user experiences for digital signage is a great creative outlet. You can synchronize multiple screens and smart devices to create a multi-dimensional experience. Or you can experiment with different video wall layouts to create artistic signage solutions. The possibilities are vast and ever-changing. Keep a list of ideas that you want to develop and build proof of concept examples.
As a designer and application developer, this is an exciting time to be in the digital signage industry. Technology and innovation continue to bring new capabilities that will further set the stage for new ideas and concepts.
In February, The Salem Theatre Company leased space across the hall from our Innovation Lab. When the theatre group held their March production, “Medea”, we took the opportunity to develop customized content for the show and scheduled a takeover to play before, during and after each performance. As the theatre season has progressed, we have supported the Theatre’s content to coincide with their other productions of “Private Eyes” and “Angels in America”.
While the purpose of the lab is to demonstrate our signage technology and highlight our application development capabilities, these takeovers also offer an enthralling new element to the theatergoer’s experience.
Salem Theatre Group’s 2016 schedule also includes productions of “The Last Days of Judas Iscariot” (August), “The Rocky Horror Show” (October) and “A Holiday Rep with STC” (December). As the theatre season evolves, so will the Right Media Solutions Innovation Lab.
For info visit www.salemtheatre.com.
To schedule a tour of our Innovation Lab and learn more about our digital signage services, contact sales@rightmediasolutions.com or visit us at www.rightmediasolutions.com
We will be attending infoComm16 June 7th to June 10th in Las Vegas. Meeting time is booking up quickly so reach out early to connect with our team on site.
We look forward to seeing you there!
This trade show is the largest, most exciting event in the Western Hemisphere focused on the pro-AV industry, with nearly 1,000 exhibitors, thousands of products, and 40,000 attendees from 110+ countries. The infoComm show is our once-a-year opportunity to see the latest audiovisual technology.
We are pleased to announce the grand opening of our Innovation Lab at Right Media Solutions. Located on our campus in Salem, MA; the lab showcases the depths of our hardware and installation capabilities as well as our passion for developing engaging, dynamic, and experience driven content for our clients.
Currently, our showcase highlights include a nine screen video wall, multiple touch-screen displays and a variety of dynamic data-driven examples.
Our video wall runs a variety of content ranging from a 9 channel demo to a full screen roller coaster simulation. Our dynamic displays offer real-time pricing edits and auto updating rss feeds. Our touch displays provide interactive wayfinding and engaging entertainment offerings like photobooths and trivia games.
All of these features are controlled using our touch screen command center interface developed using software from Intuilabs. The command center, while offering the latest news and weather information, can also be used to trigger a takeover of every screen in the lab.
If you are interested in learning more about our services or would like to schedule a tour of our innovation lab, visit our contact-us page to make an appointment.
When: Wednesday 3/16 and Thursday 3/17
Where: booth/conference room #3231
Join us for an opportunity to exchange ideas and industry insights!
Visit our booth at DSE for an opportunity to exchange ideas and reflect on the state of the art technology on display at the world’s largest tradeshow of digital displays and interactive experiences. Refreshments will be provided.
Right Media Solutions has been listed as a provider of digital signage products on the industry news source website Digital Signage Today. The listing consists of descriptions of our services and links to additional valuable information. Digital Signage Today is a daily source for updates and advancements for all things related to digital out of home services.
Click here to view our listing.
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After more than a century, Retail’s BIG Show is still the place – the only place – where you can see and experience all things Retail. It is truly one-stop-shopping for industry professionals from around the world.
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